Design & build a luxury website for a global sportswear brand
To design and build a high-end website for a global eCommerce luxury sportswear brand, Cruyff Classics (inspired by Johan Cruyff). Targeting men and women, young or old, the site needed to be confident, inspirational and focus on improving usability to increase the speed of purchase.
Positioning the brand tone & voice
As the lead designer on this project, I worked closely with the client to get a clear understanding of their objectives, define their target audience and positioning the brand tone and voice.
I worked collaboratively with internal teams to create and maintain standards across all channels. Taking the mobile-first approach, I shared my work-in-progress at each stage which supported the team to understand the process from beginning to end.