LONG STORY SHORT
JD X is a multi-stream music platform that is featured in-store & on the JD Sports mobile app.
The JD X is a multi-stream music platform that is featured in-store and on the JD Sports mobile app. The platform has 21 bespoke streaming channels with curated playlists and genres, including the main live channel featuring DJs, guest artists and other exclusive content.
I took a holistic approach to the design as a way to future-proof the product and build something sustainable. I worked closely with stakeholders and product owners, granting insight into customer behaviour, leading focus and planning of the product features.
The project involved a lot of sketching, workflow mapping, understanding the number of use cases, content strategy, wireframing, prototyping, and visual design.
DEFINING THE GOAL
Market leaders in the digital multi-media space.
As the Senior UX Designer, it was my job to be an advocate for the user and create the best user experience possible. The stakeholders valued my ability to help them align KPI’s with their business goals and help track success as a digital product evolves. The main objective of this product was to drive app downloads and be the market leader in the digital multi-media space.
In order to achieve this, the product had to be an extension of the social media channels where users can shop, consume content and listen to music.