Design a navigation, vital to mobile users
Through extensive research and experimentation, help users seamlessly find their way around the website and deliver a strong user experience. Design a navigation that works across all devices and doesn’t require people to adjust to a different mental model when moving from desktop to mobile.
Throughout this project, I was overseeing the user experience, brand creative and ever-evolving optimisation plan.
Defining the rules for navigation UX
Transparency – It is always better to assume that the users have no technical understanding of fashion jargon. Avoid overwhelming the users with choices and cluttering the navigation with text will affect the usability.
Recognition – Don’t reinvent the wheel unless it is necessary. Use industry standard descriptions and iconography.
Consistency – consistent design is intuitive design. We aim to eliminate confusion and help the users learn how to navigate faster.