YU Alderley Edge

Digital strategy for award-winning restaurant

THE CHALLENGE

Create a premium and contemporary experience

The challenge was to create a brand identity and digital strategy for a new dining concept from the brothers behind award-winning Ribble Valley restaurant ‘Yu & You’. The brand needs to communicate a premium and contemporary feel with a digital focus on large-scale imagery and great user experience.

MY ROLE

Responsible for creating a responsive website solution

I worked collaboratively with the design team to create a premium logo, colour scheme and typography – this was the base for all print collateral which I worked on.

From a digital perspective, I led the digital designs and was responsible for creating a responsive website solution. The interface focused on the stunning photography overlaid with bold messages and call to actions to create a smooth, memorable online experience.

USER EXPERIENCE

Define the goals & establish the best experience

The initial planning was all about understanding the brief and working out the best succession. I learnt about the client’s business, objectives, users and competitors. Sharing sketches both enabled collaboration and creativity across the team, resulting in shared understanding and alignment from start to finish.

No items found.
YU Alderley Edge

Digital strategy for award-winning restaurant

THE CHALLENGE

Create a premium and contemporary experience

The challenge was to create a brand identity and digital strategy for a new dining concept from the brothers behind award-winning Ribble Valley restaurant ‘Yu & You’. The brand needs to communicate a premium and contemporary feel with a digital focus on large-scale imagery and great user experience.

MY ROLE

Responsible for creating a responsive website solution

I worked collaboratively with the design team to create a premium logo, colour scheme and typography – this was the base for all print collateral which I worked on.

From a digital perspective, I led the digital designs and was responsible for creating a responsive website solution. The interface focused on the stunning photography overlaid with bold messages and call to actions to create a smooth, memorable online experience.

USER EXPERIENCE

Define the goals & establish the best experience

The initial planning was all about understanding the brief and working out the best succession. I learnt about the client’s business, objectives, users and competitors. Sharing sketches both enabled collaboration and creativity across the team, resulting in shared understanding and alignment from start to finish.

No items found.
YU Alderley Edge

Digital strategy for award-winning restaurant

THE CHALLENGE

Create a premium and contemporary experience

The challenge was to create a brand identity and digital strategy for a new dining concept from the brothers behind award-winning Ribble Valley restaurant ‘Yu & You’. The brand needs to communicate a premium and contemporary feel with a digital focus on large-scale imagery and great user experience.

MY ROLE

Responsible for creating a responsive website solution

I worked collaboratively with the design team to create a premium logo, colour scheme and typography – this was the base for all print collateral which I worked on.

From a digital perspective, I led the digital designs and was responsible for creating a responsive website solution. The interface focused on the stunning photography overlaid with bold messages and call to actions to create a smooth, memorable online experience.

USER EXPERIENCE

Define the goals & establish the best experience

The initial planning was all about understanding the brief and working out the best succession. I learnt about the client’s business, objectives, users and competitors. Sharing sketches both enabled collaboration and creativity across the team, resulting in shared understanding and alignment from start to finish.

USER EXPERIENCE

Guerrilla research is unconventional yet effective

The website is focused on high-quality content, premium photography and a clear, user-friendly navigation. After conducting some guerilla marketing, the majority of users would enter a restaurant website to book and see the food/drink menus. As a solution, I designed split navigation using primary links and secondary links.

No items found.
No items found.
No items found.
YU Alderley Edge

Digital strategy for award-winning restaurant

THE CHALLENGE

Create a premium and contemporary experience

The challenge was to create a brand identity and digital strategy for a new dining concept from the brothers behind award-winning Ribble Valley restaurant ‘Yu & You’. The brand needs to communicate a premium and contemporary feel with a digital focus on large-scale imagery and great user experience.

MY ROLE

Responsible for creating a responsive website solution

I worked collaboratively with the design team to create a premium logo, colour scheme and typography – this was the base for all print collateral which I worked on.

From a digital perspective, I led the digital designs and was responsible for creating a responsive website solution. The interface focused on the stunning photography overlaid with bold messages and call to actions to create a smooth, memorable online experience.

USER EXPERIENCE

Define the goals & establish the best experience

The initial planning was all about understanding the brief and working out the best succession. I learnt about the client’s business, objectives, users and competitors. Sharing sketches both enabled collaboration and creativity across the team, resulting in shared understanding and alignment from start to finish.

No items found.
No items found.
No items found.
YU Alderley Edge

Digital strategy for award-winning restaurant

THE CHALLENGE

Create a premium and contemporary experience

The challenge was to create a brand identity and digital strategy for a new dining concept from the brothers behind award-winning Ribble Valley restaurant ‘Yu & You’. The brand needs to communicate a premium and contemporary feel with a digital focus on large-scale imagery and great user experience.

MY ROLE

Responsible for creating a responsive website solution

I worked collaboratively with the design team to create a premium logo, colour scheme and typography – this was the base for all print collateral which I worked on.

From a digital perspective, I led the digital designs and was responsible for creating a responsive website solution. The interface focused on the stunning photography overlaid with bold messages and call to actions to create a smooth, memorable online experience.

USER EXPERIENCE

Define the goals & establish the best experience

The initial planning was all about understanding the brief and working out the best succession. I learnt about the client’s business, objectives, users and competitors. Sharing sketches both enabled collaboration and creativity across the team, resulting in shared understanding and alignment from start to finish.

No items found.
USER EXPERIENCE

Guerrilla research is unconventional yet effective

The website is focused on high-quality content, premium photography and a clear, user-friendly navigation. After conducting some guerilla marketing, the majority of users would enter a restaurant website to book and see the food/drink menus. As a solution, I designed split navigation using primary links and secondary links.

YU Alderley Edge

Digital strategy for award-winning restaurant

THE CHALLENGE

Create a premium and contemporary experience

The challenge was to create a brand identity and digital strategy for a new dining concept from the brothers behind award-winning Ribble Valley restaurant ‘Yu & You’. The brand needs to communicate a premium and contemporary feel with a digital focus on large-scale imagery and great user experience.

MY ROLE

Responsible for creating a responsive website solution

I worked collaboratively with the design team to create a premium logo, colour scheme and typography – this was the base for all print collateral which I worked on.

From a digital perspective, I led the digital designs and was responsible for creating a responsive website solution. The interface focused on the stunning photography overlaid with bold messages and call to actions to create a smooth, memorable online experience.

USER EXPERIENCE

Define the goals & establish the best experience

The initial planning was all about understanding the brief and working out the best succession. I learnt about the client’s business, objectives, users and competitors. Sharing sketches both enabled collaboration and creativity across the team, resulting in shared understanding and alignment from start to finish.

No items found.
USER EXPERIENCE

Guerrilla research is unconventional yet effective

The website is focused on high-quality content, premium photography and a clear, user-friendly navigation. After conducting some guerilla marketing, the majority of users would enter a restaurant website to book and see the food/drink menus. As a solution, I designed split navigation using primary links and secondary links.

No items found.
No items found.
YU Alderley Edge

Digital strategy for award-winning restaurant

THE CHALLENGE

Create a premium and contemporary experience

The challenge was to create a brand identity and digital strategy for a new dining concept from the brothers behind award-winning Ribble Valley restaurant ‘Yu & You’. The brand needs to communicate a premium and contemporary feel with a digital focus on large-scale imagery and great user experience.

MY ROLE

Responsible for creating a responsive website solution

I worked collaboratively with the design team to create a premium logo, colour scheme and typography – this was the base for all print collateral which I worked on.

From a digital perspective, I led the digital designs and was responsible for creating a responsive website solution. The interface focused on the stunning photography overlaid with bold messages and call to actions to create a smooth, memorable online experience.

USER EXPERIENCE

Define the goals & establish the best experience

The initial planning was all about understanding the brief and working out the best succession. I learnt about the client’s business, objectives, users and competitors. Sharing sketches both enabled collaboration and creativity across the team, resulting in shared understanding and alignment from start to finish.

No items found.
YU Alderley Edge

Digital strategy for award-winning restaurant

THE CHALLENGE

Create a premium and contemporary experience

The challenge was to create a brand identity and digital strategy for a new dining concept from the brothers behind award-winning Ribble Valley restaurant ‘Yu & You’. The brand needs to communicate a premium and contemporary feel with a digital focus on large-scale imagery and great user experience.

MY ROLE

Responsible for creating a responsive website solution

I worked collaboratively with the design team to create a premium logo, colour scheme and typography – this was the base for all print collateral which I worked on.

From a digital perspective, I led the digital designs and was responsible for creating a responsive website solution. The interface focused on the stunning photography overlaid with bold messages and call to actions to create a smooth, memorable online experience.

USER EXPERIENCE

Guerrilla research is unconventional yet effective

The website is focused on high-quality content, premium photography and a clear, user-friendly navigation. After conducting some guerilla marketing, the majority of users would enter a restaurant website to book and see the food/drink menus. As a solution, I designed split navigation using primary links and secondary links.

No items found.
YU Alderley Edge

Digital strategy for award-winning restaurant

THE CHALLENGE

Create a premium and contemporary experience

The challenge was to create a brand identity and digital strategy for a new dining concept from the brothers behind award-winning Ribble Valley restaurant ‘Yu & You’. The brand needs to communicate a premium and contemporary feel with a digital focus on large-scale imagery and great user experience.

MY ROLE

Responsible for creating a responsive website solution

I worked collaboratively with the design team to create a premium logo, colour scheme and typography – this was the base for all print collateral which I worked on.

From a digital perspective, I led the digital designs and was responsible for creating a responsive website solution. The interface focused on the stunning photography overlaid with bold messages and call to actions to create a smooth, memorable online experience.

USER EXPERIENCE

Define the goals & establish the best experience

The initial planning was all about understanding the brief and working out the best succession. I learnt about the client’s business, objectives, users and competitors. Sharing sketches both enabled collaboration and creativity across the team, resulting in shared understanding and alignment from start to finish.

USER EXPERIENCE

Guerrilla research is unconventional yet effective

The website is focused on high-quality content, premium photography and a clear, user-friendly navigation. After conducting some guerilla marketing, the majority of users would enter a restaurant website to book and see the food/drink menus. As a solution, I designed split navigation using primary links and secondary links.

No items found.
No items found.
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