2023 • PinkNews

Re-platform and full digital refresh to reflect their growth journey.

Brand Refresh
❉ What they do?

Pink News is the most influential LGBTQ+ media brand, with over 150 million monthly unique visitors across all their platforms.

The Sunday Times recognised PinkNews as the fastest-growing privately owned media business in Britain. In the paper's annual rankings of the 100 fastest-growing privately owned British businesses, PinkNews secured the 48th position, standing out as the sole publisher on the list.

Modernise their digital presence

PinkNews had grown exponentially, but its technology and brand were no longer a reflection of its future plans. The product team and engineers decided to transform its channels with a full re-platform and update the UI to modernise its digital brand experience.

"We won two awards, app of the year and the Drum awards and Product and Development Team at the AOP Awards. The judges were impressed with our focus on accessibility which you were very much the champion of so thank you and congratulations!!"

Sarah W, CPO

Awarded 'App of the year' at Drum 2023

The 6 month collaboration with Pink News has been a resounding success, resulting in a transformation of their digital platforms and the implementation of a design system framework within their in-house team.

UI Optimisation


Retention rates from 20% - 30%

Uplifting stories feature


Increase in revenue since launching



Inclusive experience for everyone

Design system framework

Across the UI, numerous repetitive patterns were being designed and reconstructed. To address this issue, I introduced a design system to foster consistency and empower teams to swiftly mock up new pages. This initiative has significantly streamlined PinkNews's workflow, resulting in substantial savings on staff costs.

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