Design scalable products, fast

I partner with business owners, decision makers and product design teams to solve complex problems, create products that scale and transform ideas into profitable experiences.

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❉ Latest projects

Evolving digital products to outpace competition, drive growth, and keep customers engaged.

2024 • Tails.com

New internal products and supporting a brand refresh to drive consistency at scale

2023 • Capital On Tap

Evolving their app to reshape how small businesses think about finance.

2023 • Evri

Large-scale digital rebrand across all customer and courier touch points

2024 • DragonPass International

Multi-brand design system and optimisation for world leading travel benefits

2023 • PinkNews

Re-platform and full digital refresh to reflect their incredible growth journey.

2022 • Manchester Airport Group

Scaling a white label solution for the worlds leading airport parking

Hi, I'm Becky

With over 10 years of hands-on experience in large scale rebrands, product optimisation, and launching new products, I've built relationships and achieved successful results for top brands. As a growth driven product designer, I constantly seek opportunities to streamline processes, minimising effort while maximising impact. I maintain a balance between practicality and forward-thinking vision to propel both product and business forward.

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❉ Testimonials

What people say

Sarah W

CPO @ PinkNews

"We won two awards! App of the year and the Drum awards and Product and Development Team at the AOP Awards. The judges were impressed with our focus on accessibility which you were very much the champion of so thank you and congratulations!!"

Marius C

Head UX @ Evri

"Our success in building a UX function from the ground up, and improving UX maturity within the organisation, is in no small part due to the exceptional contribution she has made to our team. She is an absolute pleasure to work with, and manages to stay cool, calm and collected, no matter the size of the challenge you throw her way."

Lynsey A

VP Product @ DragonPass

A true talent. If you're considering starting your design system journey, want to optimise your products, or need a strategy surrounding your users, don't look elsewhere. With an eye for detail, the ability to harness and take the team along with her, and never failing to hit a deadline, Becky's delivery capability has no limits. In a saturated market, I have yet to find anyone better or trusted in UX, research, design, and optimisation.

Sam S

Head of UX @ MAGO

"In Becky’s optimisation and experimentation work at MAG she was able to turn her strong customer focus into significant commercial impact, through a series of successful A/B tests. (I know the executive team will always remember her for this 🤑)"

Tom R

Senior UX Designer

"Becky is a supremely talented and thoughtful designer. She executes brilliantly, is totally focused on value and can always articulate the data / insight / thinking behind her design decisions. Learned a lot working with her and cannot recommend her enough!"

Oli O

PM @ Tails

Becky designed a new nutrition system to manage ingredients for our customer-facing products. It’s a highly complex part of our internal systems, and she quickly understood the details and designed a simple workflow. She worked collaboratively with internal teams, understanding their needs and ensuring the tool meets them. I wouldn’t hesitate to take the opportunity to work with her again.

Frequently Asked Questions

Please don’t hesitate to get in touch if you have any other questions.

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What areas do I specialise in?

My expertise is helping scale-ups connect design with business growth. With my extensive experience in end-to-end product design and involvement in numerous large-scale digital transformations, whether rebranding, redesigning, or re-platforming, I bring a systems mindset that prioritises strategy to maximise your ROI.

Do you offer consulting to help with direction?

Yes, I can partner with your existing team on a short-term or long-term basis. Whether it's to come up with an entire strategy to deliver on a high-level brief, discuss issues you're having or improve your systems and processes.

Can you do an audit of our website or apps?

I can conduct a thorough heuristic evaluation to pinpoint areas of improvement in your product's user experience and provide valuable recommendations based on my findings.

Who is your ideal client?

My ideal client is one who appreciates versatility and expertise. I thrive in environments where I can seamlessly integrate with a team or work autonomously, leveraging my experience and skills to deliver impactful results.

With a diverse background spanning SaaS, Fintech, Ecommerce, Travel, Logistics, and Aviation sectors, I bring a wealth of knowledge to the table. While I excel in larger-scale projects, I'm also open to smaller projects that align with my expertise and interests.

Can you help us shape a new product idea?

Yeah! My approach integrates design, technology, and business, transforming ideas and customer needs into market-ready experiences.My approach integrates design, technology, and business, transforming ideas and customer needs into market-ready experiences.By focusing on quality UI design, good user flows, and experiences, I can ensure your product looks great, functions seamlessly for your users and drives business impact. Let's collaborate to create something incredible.

Let's chat

Schedule a chat with me. Let's untangle your problem and see how I can help.